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Intuitive. Approachable. Human.


Accepting awards from the city of LA for a hackathon I co-created, aimed at helping people with disabilities.

In my book, humans must always come first. This extends past my design approach, into how I collaborate with clients and motivate my team. Among other projects, I have co-created a speaker event, a hackathon and a crowd-funding project aimed at solving problems for people with disabilities. Although I have won numerous awards, I remain driven by the desire to inspire and shape the human experience for the better.


Below are principles I have honed over the years. They’re my Jedi code.


My Design


Tell a

great story

A famous scientific study found that we're 22 times more likely to remember something when it's told in a story. It makes sense. After all, humans have been telling stories since the beginning of time, to give meaning to the unknown. To understand where we came from. Stories are built into us. They bring us together, make us feel alive, and inspire us to take action.

Get your

hands dirty

The way to ensure a successful product is to put in the work, every single day. It helps to also use the best tools. I use design thinking to understand an audience and identify their aspirations. I use rapid prototyping to find and resolve potential issues early in the process. I use analytics insights and user feedback to inform product updates. And I always look for innovative ideas not outlined in the brief, because they have the potential to grab people’s attention and produce exceptional results.

Leave it better

than you found it

I’m a human-centric creative. Understanding people and improving the world are important to me. I use design thinking to empathize with an audience, to find authentic solutions, and to create better solutions. I hosted and MC’d Global Accessibility Day, co-created a hackathon aimed at creating a more accessible LA, and helped make a device to give autistic kids the power to communicate. I also contributed to a best-selling book called Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World.



Why are the Finns the happiest people on Earth? Namely, because they have a strong social support system among friends, freedom to make life choices, a great healthcare system, and an absence of corruption. Its economy consistently ranks in the top 10 in the world. I want that for me. And I want it for my team too. I target happiness every day by listening when people talk, by fostering self-initiative, by encouraging a good work-life balance, by practicing gratefulness, and by being an absolute clown - when appropriate, of course.


Screen Shot 2023-01-25 at 11_edited.jpg

My weekend camper doubles as my office.

I’m a contributor to a best-selling ad industry book: Legacy in the Making.

Famous voice actor, Maurice LaMarche, once gave me a private performance of his voices from Pinky and the Brain.

Sci-fi, Fantasy and Horror are my frequented Netflix categories.

I’m a huge fan of Patagonia and its commitment to planet Earth.

I worked with Maurice LaMarche, from Pinky and the Brain!




Product Design

Creative Direction & Strategy

Interaction & Experience Design

Client Management & Collaboration

Rapid Prototyping & Testing

Campaign & Pitch Work

Building & Mentoring Cross-Disciplinary Teams


Associate Creative Director of Product Design, Digital

RPA  /  Los Angeles  /  2018 - Present

Product design team lead. Digital, brand and pitch work. Design and creative direction. Brand and visual identity. Integrated communication and global implementation. Product ideation, strategy and design. Prototyping, motion testing. Building and mentoring teams. 

Senior Art Director, Digital

Team One  /  Los Angeles  /  2013 - 2018

Digital, brand and pitch work. Digital product maintenance, testing and optimization. Team motivator and schedule manager. Website, application, watch app, and VR design. Director and photographer selection. TV spot direction and set design. Student Mentor. Thought Leadership initiatives organization and design. Detroit Auto Show and New York Fashion Week design and strategy.

Senior Art Director, Digital

The Famous Group  /  Los Angeles  /  2011 - 2013

Created concepts, worked on pitches, came up with ingenious ways to infuse traditional campaigns with tech-based mechanisms such as gamification, augmented reality, face mapping, RFID chips, location-based gaming, animatronics, Chrome Experiments, etc. Delegated to and oversaw creative, and communicated directly with the client.

Senior Art Director, Campaign, Digital

Ignited  /  Los Angeles  /  2010 - 2011

Senior Art Director, Campaign, Digital

BBDO  /  New York City  /  2009 - 2010

Senior Designer

The Chopping Block  /  New York City  /  2005 - 2010

Art Director, Digital

AOL, Time Warner  /  NYC  /  2005






2K Games



Sony Pictures & VAIO

Virgin Airlines

They Might Be Giants











Cannes Lions

IAC Award

Webby Award

ADC Award

Business Award from the City of LA

T1 Launch an Idea Award

T1 Endeavor Award

RPA Aces Award

Awwwards. Site of the Day

FWA of the month

Car & Driver: Most Improved Experience

Speaking, mentoring,

& judging

Hosted Global Accessibility Awareness Day 2016

Speaker at design schools in the LA area

Speaker at AIGA of Orlando

Visual Design Program at Jacksonville University

Judge of Kansas City Addys

Active mentor at RPA Agency

Communication Arts 2012


Manager Bootcamp / Cecilia Gorman

Front End Web Development / General Assembly

Design Thinker Course / IDEO U

Bachelor of Art / Graphic Design / University of Florida

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